How to Create Viral and Strategic Content w/ Katherine Londono
Do you feel stuck trying to make your fitness content stand out? Trying to consistently upload high quality, valuable content that also goes viral is a struggle for so many coaches in an industry where social media marketing is feeling increasingly saturated.
This week, Tara chats to Katherine Londono about create high quality and strategic social media that you can feel proud of.
KEY TAKEAWAYS
- Differentiate your approach to Instagram and TikTok, treating Instagram as a portfolio for clients and TikTok as a platform to connect with your audience.
- Create content that aligns with your aesthetic and provides value to your audience, such as styling tips or educational content.
- Prioritise quality over quantity when it comes to content creation, setting a goal for consistent posting that aligns with your schedule.
- Collaborate with others to create content, as it can make the process more enjoyable, efficient, and expand your audience.
- Be intentional with your content creation strategy, understanding your audience and providing value that aligns with their needs and interests.
- Start with the resources you have and practice to improve your content creation skills, rather than waiting for the latest equipment or tools.
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